Printed t-shirts were once the most popular way to display your business name and logo. The t-shirt has a lot of surface area and the name and logo stand out on the t-shirt, so not only the wearer, but others will know your business and business names and logos.
T-shirts today are just one of hundreds of media used for logo printing and business name display. You can put your business name printing on lanyards and logo almost anywhere. And the promotion business doesn’t worry if the product has a lot of surface area. Not all promotional products need to serve as billboards. The little thing that has your business name and logo on it is still important to the person who owns and uses it.
Key chains, pens, watches, watch straps, lighters, golf tees, bottle openers, teaspoons: all are small items. However, promotional companies continue to print, emboss, and engrave business names and logos on these things simply because they are widely used. It’s all about how your name and logo are printed on your product. Whether it’s a shirt or a beach towel, printing is definitely aimed at getting people to know. But if it’s small and compact, like the item I just mentioned, it’s all about printing your logos and trade names in a stylish yet memorable way.
Take a promotional string as an example of a small thing that promotes a big one. Lanyards are becoming a very popular promotional item because as an accessory, it’s a specific job that means you can print names and logos that represent a particular industry. Think about how the lanyard is used. Lanyards are used to hold small torches, keys, whistles, grocery razors and knives. Miniature torches are used by electricians to find defects in the dark. Keys are used in almost every life, but security personnel can wear them on the end of a strap. Whistle is used by educators and trainers. Grocery razors are used by a large population of workers who have to open their boxes for a living. And, along with Swiss army knives, knives are often used by people who work outdoors.
Think outside the box. Do not print business names and logos on small torches, keys, whistles, grocery razors and knives. The lanyard is used to secure small torches, keys, whistles, grocery razors and knives, so print your business name and logo on the lanyard. Strings are no longer made of cords and ropes. Instead, the lanyard design uses high-quality synthetic materials that look much better than cords and ropes. Your business name and logo will look very stylish compared to the luster of high-quality synthetic materials.